Getting indexed and creating a great feature page.

Tips on creating a highly indexed feature page on Concreteideas.com:

Simply getting a listing on www.concreteideas.com would not be making full use of the site nor do it justice.

Here are some expert tips on getting your feature page noticed and found when someone is searching for your services online.

First: Search engines only find what is written (text and content).

• Eg: If your customer searches Red Colored Floor- and you do not have the words Red, Colored or Floor in your profile you will not get indexed.

The same goes for terms like stamped concrete or acid stain. Your profile should consist of key words and terms you want to be searched on. If your services include acid stained concrete- you will want to mention it in your services area.

Diversify your terms.:
Are you aware that many homeowner don't know what acid stain is? They actually call it colored concrete stain or concrete acid wash. This means that whatever terms that are used by your local customers in your area should be included into your profile page.

• Eg: Acid stain is often referred to as - chemical stain, patina stain, stained concrete and acid washed concrete.

These names do not have to be in a list but you may want to incorporate a variety of them in your text and descriptions.

Choosing your 4 photos- Most customers when looking to get a floor or patio installed are interested in seeing what the floor will look like in their home or setting. Although the floor you have just finished installing looks great and you are very proud of your work, the final picture taken should be of the entire setting not just a part or piece of the floor.

It's kind of like choosing a paint color, you don't just pick a wall color and start painting, usually you find an image of a room or wall with similar colors and décor in a magazine or on a website, and that gives you a better idea of what it will look like in your setting with all the surrounding fixtures and décor..

Summary. Take portfolio pictures of the entire space including your concrete work but compliment it with other design elements around. This will show your customers what concrete can do for their entire setting and environment.

Writing your 'Company Description':
When writing your company description keep in mind that your customer would expect that you are quality and you do good work and use great products- I've never read a description that says otherwise!

To capture your audience you should get right to the point, explain in simple, easy to understand terms what you do and how you do it.

If you love installing pool decks tell them, if you offer full service concrete tell them. Referrals are also a very powerful way of showing how a non bias person is telling your potential customer how great you are.

Other Important information:
Make it easy for your customers to call you. Let them know they can call you with questions and help them feel comfortable doing so. People buy from contractors they like and trust.

The most important piece of advice is to answer you phone! Over 70% of customers who get a message machine will hang up and call the next company on the list which is your competition. Answer your phone or get a phone answering service. People that are making phone calls are moving ahead and wanting to proceed with their exciting new design, be the first to answer the call and then don't give them any reason to call anyone else.