Changing careers is never easy. But, when Bruce Biltekoff decided to take the plunge and start his own decorative concrete company in 2008, he did so with the support of Elite Crete, a popular franchisor in the decorative concrete industry.
Biltekoff, who attended training with his son in August, opted to become a franchisee of Elite Crete because of the exceptional products, comprehensive training, ongoing support, and the marketing program Elite Crete provides its franchisees.
Because of that education and ongoing support, Biltekoff is able to install decorative concrete products as well as to distribute the products and train existing concrete specialists and prospective installers.
Biltekoff chose Elite Crete for those very reasons. “I believe Elite Crete represents the best products, service, and highest professional standards in the industry,” he says.
Elite Crete of Western New York offers a full line of decorative concrete products, including stamped concrete, trowel down concrete, concrete staining, concrete sealing, and splatter techniques.
“The decorative concrete overlays can come in a multitude of colors and designs, including stamped concrete, trowel downs, and splatter applications. There are aspects of the process that make the choice of applications, designs, and colors almost limitless,” Biltekoff says.
One of the most popular selling points of decorative concrete is durability. In fact, according to Paul Swenson, Elite Crete’s decorative concrete products will last as long as the original substrate is in place, which could be as short as 10 years or more than 30 years.
“We have systems in place for over 15 years in both interior and exterior applications, Swenson says. “Our installers routinely offer warrantees of varied lengths of time from three to 10 years. And, they offer maintenance programs that will help extend the life of our systems as well.”
Biltekoff works hard to introduce his business to new clientele. Thus far, his marketing campaign, which includes a direct mail campaign, has worked so well that his clients are referring new clients to Elite Crete of Western New York, and he even recruited a client to become an installer of Elite Crete.
Elite Crete of Western New York is the ideal choice for those clients who want a top-notch product at a cost-effective price.
“We offer products and systems that will not only cost you less than a tear-out and re-pour of your aged concrete, but will also give you an aesthetically pleasing end result,” says Swenson. “We have a wide variety of applications that are suitable to any budget; from a simple restoration that resembles the look of freshly poured concrete to an overlay system that provides a seamless realistic look of cobblestone, granite, slate tile, random stone, marble, and much more. If you have concrete, we’ve got you covered.”
Based in Amhurst, New York, Elite Crete of Western New York serves residential and commercial clients in Western New York from Buffalo to Syracuse in addition to southern Ontario.
While Elite Crete of Western New York doesn’t currently have a showroom, Biltekoff is currently in the process of leasing a showroom and training facility. Until then, clients and prospective clients can view samples and brochures to get an idea of the high quality of the products Biltekoff provides.
